In 2010, Youth Sport Trust hired HU Media to run a filmmaking workshop with young people from five different schools and to produce a film around why PE and school sport matters to them.
From the website: For as long as I can remember, hearing someone do anything “like a girl” was generally an insult, so how do you think it feels when you are an adolescent girl? Pretty insulting, right? Hear what others think it means to be LIKE A Girl. Watch this amazing video of women and girls talk about #LIKE A GIRL. As Always says, “We’re kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing.”